Sugar Daddy University to educate Manhattan on sex, money

Kaitlyn Schallhorn
Former Reporter

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  • The university consists of a 90-minute crash course on the transactional way of life.
  • Courses include "the Alan Action ‘Shtick and move’ proven techniques,” “managing haters of the lifestyle,” and “transactional vs. equitable relationships."
  • Tonight—and tonight only—a new school opens its doors in Manhattan.

    Sugar Daddy University offers a crash course on sex and money, although the symposium is free of tuition. And instead of sitting behind a desk, about 300 rich men and attractive young women will meet at 230 Fifth, a popular rooftop Midtown club, where they will learn about one another and the “sugar daddy” transactional way of life following a 90-minute crash course.

    "Shtick and move."   

    “The course is a prerequisite for understanding the sugar daddy lifestyle, how to navigate successfully in it, and how to avoid the pitfalls of approaching the lifestyle incorrectly, and learning the tools to initiate and prosper in this relevant and popular, but often misunderstood lifestyle,” the symposium’s syllabus says.

    At the helm of the university is Alan “Action” Schneider, creator of apparently the world’s largest sugar daddy website SugarDaddyForMe.com and known for throwing extravagant sugar daddy parties.

    “I was on tons of dating sites, and all of them are about matching and meeting potential couples,” Schneider told the NY Daily News. “This website has the same goal...but these women and men want certain things, and they are not shy about it.”

    Courses include “the Alan Action ‘Shtick and move’ proven techniques,” “managing haters of the lifestyle,” and “transactional vs. equitable relationships,” according to the NY Daily News.

    Besides hearing from Schneider, Sugar Daddy University pupils will hear from a panel of relationship experts, representatives from the plastic surgery and real estate business, TV and radio personalities, and actual sugar babies and daddies.

    230 Fifth’s temporary campus is located a few steps away from New York’s Museum of Sex.

    Follow the author of this article on Twitter: @K_Schallhorn



    Kaitlyn Schallhorn

    Kaitlyn Schallhorn

    Former Reporter

    Kaitlyn Schallhorn is a reporter with Campus Reform. Prior to joining Campus Reform, Kaitlyn was a reporter at Red Alert Politics and covered business and restaurants for the Alexandria Times.  

    More By Kaitlyn Schallhorn


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