A little more than a year after President Barack Obama took office following a tech-savvy, history-making campaign, conservatives are plowing energy into and using to the hilt new media like Facebook, Twitter and YouTube.
It's one important way, activists interviewed at the annual Conservative Political Action Conference say, to reach out and connect with young voters -- who voted overwhelmingly for Obama in the 2008 presidential election.
Obama's campaign was known for its aggressive use of the Internet, and for sending updates by text message and email. Obama voters, according to the Pew Internet & American Life Project, outpaced supporters of Republican rival John McCain in using the Internet for customizing political content, sharing campaign news and donating money.
Now conservatives are planning to pick up the pace.
"You need to have a vibrant new media outreach," said Jason Mattera, spokesman for Young America's Foundation, which describes its mission as ensuring that more Americans understand and are inspired by individual freedom, strong national defense, free enterprise and traditional values.