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The University of Minnesota - Duluth (UMD) is now sponsoring an ad-campaign designed to achieve "racial justice" by raising awareness of "white privilege."
The project disseminates its message, that "society was setup for us [whites]" and as such is "unfair," through an aggressive campaign of online videos, billboards, and lectures. The ads feature a number of Caucasians confessing their guilt for the supposed "privilege" that comes along with their fair features.
WATCH BELOW: Group says it is "unfair" to be white
The self-titled Un-Fair Campaign, is sponsored and supported by the University of Minnesota - Duluth, along with several liberal organizations including the NAACP, YWCA, and The League of Woman Voters.
"You give me better jobs, better pay, better treatment, and a better chance - all because of the color of my skin," reads one poster that features a close shot of a Caucasian male.
The Un-Fair campaign also held a series of lectures and events on campus last semester. One included a presentation by Tim Wise, author of Dear White America. In his book, Wise confesses a "longstanding fantasy" where he turns to a man with a "God Bless the USA" button and asks him, "why can't you just get over it?"
These lectures were publicly endorsed by university Chancellor Lendley Black. Black sent amessage to the campus community in April describing his effort to "create an inclusive campus climate for all" through providing "support and... leadership to the Un-Fair Campaign."
Documents obtained exclusively by Campus Reform this week, through a public records request, however, show that students on campus have expressed outrage over the administration's support of the racially-charged campaign.
One student, whose identity was redacted in the documents released by UMD, e-mailed Chancellor Black expressing his discontent, writing that the Un-fair campaign "is in fact UNFAIR."
The student proceeded to write: "It may be drawing awareness to factors that we might otherwise not pay attention to, but it's creating a gap between people. It's only making people more racist on both sides."
LI's Campus Reform contacted the school seeking further comment, but was unable to reach a spokesperson for comment by the time of publication.
Follow the author of this article on twitter: @oliverdarcy
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