National exposure, increased membership, donations. These are just a few benefits of bringing a speaker to campus.
In 2008, Youth for Western Civilization chapter at UNC-Chapel Hill received national media coverage after the leftist group Students for a Democratic Society (SDS)'s protests made it too dangerous for Congressman Tom Tancredo to give his speech on the DREAM Act.
On top of protesting conservative events, the left on campus is shaping issues to lean in their favor. Bringing a speaker to campus allows you to frame the issue in your favor and expose other students and faculty members of your beliefs.
The Committee for a Better Carolina at UNC-Chapel Hill used this advantage for their benefit and hosted Daniel Oliver on Monday, 2/28 . Daniel Oliver served as the chairman of the Federal Trade Commission in the late 1980s, the general counsel at the Department of Education (1981-1983) and as general counsel of the Department of Agriculture (1983-1986).
The group brought Daniel Oliver to speak on Fair Trade and was well received by all in attendance. Afterwards, the group took Daniel Oliver out for dinner and was very interested in hearing about the campus culture and the issues important to college students. He was so impressed by the members of the group that he promised to come back and speak again.