Publicity Resources

media

Use these resources to effectively publicize your campus group or event.  Attract a crowd, get the attention of the media, grow your membership, and make a stand for your principles.

  • Publicity Guide -- The successful generation of publicity for your campus events will play a very large role in your success as a student activist.  An effective publicity campaign can and in many cases will make the difference between a significant change in the culture of your campus and your group simply becoming yet another mildly active but ultimately ineffective student club.


    To implement promotions which will have the effect you desire, plan three stages in your campaign:  You must publicize before, during, and after the event.  While this may seem obvious, many student groups will thoroughly promote an event beforehand only to let the publicity ball drop once their presentation begins.

  • Five Tips for Effective Blogging -- Blog posts can perform a variety of functions.  For example, they can highlight a news report or interesting piece of commentary, announce an event, describe something you personally witnessed, or express your own opinion.  No matter the purpose of your post, however, keep five things in mind.

  • Drawing a Crowd -- You can do many specific things to attract a crowd, but remember the most important fundamentals:  Select an interesting program, and spread the information regarding the meeting.

  • Make an Attention-Getting Flyer -- How to make and post effective flyers for gaining exposure and informing your audience.

  • After the Event -- Capitalizing Through Publicity -- Tips on the follow-up activities you should do after each event.

  • Writing a Press Release -- The press release is an essential tool for promoting your organization and attracting attention to an event. In order to write an effective press release, there are a few things to remember.