This event is a great way for Pro-Life Groups or General Conservative Groups to raise money for the pro-life cause through the sale of white roses.  

Help support a local crisis pregnancy center or another conservative organization of your choice by selling white roses on your campus.  This event has several benefits, it does not require many volunteers, so it is easy for a beginning group to accomplish, it is non-confrontational, and it fosters good will on campus.

This event can be held at any time of the year.  However, you may want to consider holding the event early in the school year as a way to introduce your group to the campus community if you are just starting out.  Another possible day is Mother’s Day.  

HOW TO TAKE ACTION

1. Collect the materials needed for the event.  The essential items for this event are a supply of white roses, a table, a petty cash box to make change, materials to make signs, and informational flyers about the crisis pregnancy center or charity being benefited.  Contact a local florist and ask if they would give a discount if you buy in bulk.

2. Reserve space on campus for the event. Contact the Student Activities Office and attempt to reserve the most high-traffic area available. 

3. Invite allied organizations.  Ask other organizations on campus or in the outside community you think would be interested in raising money for conservative causes.  This is a great way to strengthen cooperation between different groups in the conservative movement, and to increase attendance and volunteers in the form of members of the other groups.

4. Advertise!  Success depends on how well you publicize your event, so you should advertise early and often. This doesn’t necessarily mean paid advertising; “earned media” may work even better for you. Click here to learn several important publicity measures to use before, during, and after the event.

5. Prepare for opposition. Keep a video camera available at all times, and record any aggression -– both verbal and physical. If some behaves belligerently, ask why he or she objects to your exercise of your right to free speech.  For more information on how to deal with opposition on campus, reference "Fight Back."  Any opposition to this event will look particularly bad because of its non-confrontational nature.

6. Create a schedule.  Organize which people will be handing out roses at what time. Make sure you have at least one person who can talk to the media there or available to be immediately contacted at all times; you never know when members of the media will appear.

7. Have the sale!  Make sure your group members maintain enthusiasm throughout the sale and are prepared to explain the reasoning behind the event to all comers.

8. Advertise! (again) The fact that your event is over does not mean that your public relations work is done. Earned media can be extremely useful to you. Click here to learn several important follow-up publicity measures to do after the event is finished.