Cornell U. Cinco de Mayo themed football game promo attacked for ‘stereotyping’ Mexican culture
Cornell University’s athletic department has come under fire from the Latino community for organizing a Cinco de Mayo themed campaign to promote this past weekend’s football game.
The event, called “Ithaca: Cinco de Octubre” featured Mexican food and a photo booth where students were encouraged to dressed up in ponchos and sombreros.
Cornell student Carmen Martinez told student run newspaper the Cornell Daily Sun the campaign was offensive.
“I was especially troubled by the ‘photobooth’ activity, especially after one of my colleagues pointed out that the winner [is the person] with the ‘best costume,’ implying the best Mexican costume was going to win a prize. What better way to invite stereotyping of our culture,” she said.
School administrators have also criticized the event, and the athletic department has issued an apology.