U of New Hampshire spent $65K on design of this logo

Katherine  Timpf
Former Reporter

  • Logo designed by NYC design firm
  • Many students unhappy with the design
  • Controversy about the cost of the design has erupted after the logo was unveiled.

    The University of New Hampshire (UNH) unveiled a new logo on Saturday which cost $65k and was widely panned by the campus community.

    The controversy over the logo's cost design erupted after administrators unveiled the new creation a  hockey game on Saturday, according to New Hampshire Union Leader, a local news source.

    "It looks almost like we're an online college."   

    "It looks a little old-fashioned. It looks almost like we're an online college — just a place you can just take online classes," sophomore Jess Snowden told the newspaper during the game.

    "I don't know why they went with a shield," sophomore Allison Wood said. "It's got an older look to it."

    The college hired New York City design firm Chermayeff & Geismar & Haviv to design the logo, which "expresses UNH's official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State," according to a press release from the school.

    Follow the author of this article on Twitter @kctimpf





    Katherine  Timpf

    Katherine Timpf

    Former Reporter
    Katherine Timpf is a former reporter for Campus Reform. Kat currently works for National Review and Fox News, where she regularly appears on hit programs such as Outnumbered, Fox and Friends, and The Greg Gutfeld Show. She is also a stand-up comic, and performs at venues throughout the country.
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