U of New Hampshire spent $65K on design of this logo

Campus Reform Reporter

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  • Logo designed by NYC design firm
  • Many students unhappy with the design
  • Controversy about the cost of the design has erupted after the logo was unveiled.

    The University of New Hampshire (UNH) unveiled a new logo on Saturday which cost $65k and was widely panned by the campus community.

    The controversy over the logo's cost design erupted after administrators unveiled the new creation a  hockey game on Saturday, according to New Hampshire Union Leader, a local news source.

    "It looks almost like we're an online college."   

    "It looks a little old-fashioned. It looks almost like we're an online college — just a place you can just take online classes," sophomore Jess Snowden told the newspaper during the game.

    "I don't know why they went with a shield," sophomore Allison Wood said. "It's got an older look to it."

    The college hired New York City design firm Chermayeff & Geismar & Haviv to design the logo, which "expresses UNH's official colors and symbolically represents the blue water and white snow that draw so many people to the Granite State," according to a press release from the school.

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