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The University of Minnesota Duluth (UMD) released a statement notifying the media they have “indefinitely suspended” their sponsorship of the controversial Un-Fair Campaign, “pending a change in the campaign’s emphasis and creative approach.”
LI’s Campus Reform initially broke the story regarding the university’s sponsorship of the Un-Fair campaign in mid-June. Since then, the school has been the focus of national and foreign news media, resulting in thousands of phone calls and e-mails from individuals expressing discontent.
The statement, released by UMD on the eve of the 4th of July, conceded the campaign’s “recent public service announcement and its focus on white privilege are divisive and have alienated some UMD alumni, supporters and others in the broader community.”
“Representatives from the 18 partners of the Un-Fair Campaign met on Monday, July 2nd,” said the statement. “While they reaffirmed the group’s fundamental goals to promote racial equality and create a constructive dialogue about eliminating racism, they also recognize the messaging and creative emphasis has been divisive.”
The statement also noted that the controversial public service announcement (PSA) has been pulled from the group’s website. However, the ad is still available on YouTube, now having over 235,000 views.
The university was not available for comment at the time of publication.
Follow the author of this article on twitter; @oliverdarcy
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