UWM says 'politically correct' is no longer politically correct

The phrase 'politically correct' is now a microaggression according to the University of Wisconsin-Milwaukee.

The university’s 'Just Words' campaign aims to 'raise awareness of microaggressions and their impact.'

These microaggressions include the words: 'lame,' 'thug,' 'trash,' and 'third world.'

The phrase “politically correct” is now a microaggression according to the University of Wisconsin-Milwaukee.

The university’s “Just Words” campaign is the work of UWM’s “Inclusive Excellence Center” and aims to “raise awareness of microaggressions and their impact”—microaggressions like “politically correct” or “PC.”


Merriam-Webster defines “politically correct” as “conforming to a belief that language and practices which could offend political sensibilities (as in matters of sex or race) should be eliminated.” The university, however, claims that calling something “politically correct” “has become a way to deflect, [and say] that people are being too ‘sensitive’ and police language.” “Politically correct,” moreover, is just one of a whole host of words and phrases the university has denounced as microaggressions.

The university also claims the word “lame” is a microaggression that somehow both “ridicules and ignores the lives of amputees” and therefore shouldn’t be used.

UWM also claims that using the phrase “third world” to describe third world countries is a microaggression because it “reinforces heirarchical [sic] attitudes towards nations around the world, [and] establishes Westernized (industrialized) countries and cultures as the ‘standard’ upon which to measure national well-being or economic status.”

Interestingly enough, while the university’s Inclusive Excellence Center has labeled several common-use adjectives harmful, the man running the campaign, Warren Scherer, the director of the university’s Inclusive Excellence Center, has taken to Twitter to express his displeasure with Republican presidential candidates in a non-inclusive manner.

Scherer tweeted “fuck every fiber of your being” to Republican presidential candidate Mike Huckabee and also accused him of “pandering to Republican Jews.” Scherer, who identifies himself as an UWM employee on his twitter profile, also accused presidential candidate Rand Paul of courting “rich Jews.”


Nevertheless, Scherer’s department claims that the word “thug” is a microaggression because it “assumes that violence is the sole motivating factor in an action. Ignores issues of poverty, education and other institutional barriers. Used as synonym for Nigga/er.”

The “Just Words Campaign” also denounces the phrase “illegal alien” because it “fails to recognize the humanity of immigrants.” Words such as “crazy,” “trash,” and “welfare queen” are also on UWM’s list of microaggressions.

Neither Scherer nor Vice Chancellor of Student Affairs Michael Laliberte responded to Campus Reform’s requests for comment.

Follow the author of this article on Twitter: @peterjhasson